Somewhere between a gothic Tim Burton protagonist and rock renegade Joan Jett is the dauntless Maggie Lindemann, clutching onto her pink Fender and penning her next alternative anthem. Before the influx of influencers and digital fame, there was 14-year-old Maggie at her childhood home in Dallas, posting covers of songs by left of center songstresses. At 16 after seizing the attention of her manager, she quickly relocated to Los Angeles alone and ready to dominate as an anti-pop star. Maggie’s authenticity and sheer talent have led her to today - over three million Instagram followers and generating hundreds of millions of streams worldwide.
In her catching label debut-turned smash hit “Pretty Girl,” she demands to be regarded as more than what meets the eye. By way of unapologetic and confessional lyrics that disobey society’s standards of what it means to be a young woman, Maggie has earned herself a string of gold and platinum certifications in over a dozen countries.
Though she only has eight singles to her name, Maggie has already made her mark globally. Between an arena tour across the UK and Europe with The Vamps, a run of shows in Japan with Khalid, and a stateside tour with Sabrina Carpenter, it's clear that Maggie's sheer talent has garnered her a loyal fanbase with supporters worldwide.
"It’s all about being real in your art, especially in this social-media obsessed world,” Maggie explains. On the brazen antipop earworm, “Obsessed,” Maggie calls out egocentric people everywhere, ultimately avowing herself as one of them. Released alongside Pat McGrath’s “So Obsessed” campaign, a line of limited edition lipsticks that could be purchased exclusively on Maggie’s Spotify profile, the campaign aimed to celebrate artistic expression and individuality in an authentic and disruptive way. The partnership with Maggie was a natural fit as she so encapsulates Pat McGrath's ethos of constantly looking to inspire and create.
"When I was just starting out in this industry, I was still sorting out the person I wanted to become, and the music I was making at that time very much reflected that,” Maggie admits. “Now that I’m older, I am finally making music that reflects the real me.”
Along with a recent collaboration with Skinnydip London for a sunglass collaboration, Maggie explored her stylistic sensibilities through the launch of her own clothing company, SWIXXZ. With pieces inspired by her former releases, she brings a cyberwave edge to them, matching them to her current goth aesthetic.
Through her love for horror, Maggie explores her personal struggles with anxiety on the haunting track “Human.” The song’s dark-hued vibe was inspired by the character of Lydia from Beetlejuice, a human with the ability to see dead people. Maggie plays on the similarities between the character and her own experiences – they both have a different outlook on life which isn’t immediately apparent to anyone else. In the video, directed by Kajal, a spooky, sultry vibe lingers throughout the haunted house as eccentric contortionists travel about.
“The song is about literally not feeling human,” Maggie describes. “Doing too many drugs or drinking too much to take a feeling away turns you into someone who’s not yourself, not going out because you’ve secluded yourself from the world. I think everyone can take away a different feeling from the song but for me it was always about having anxiety. Not feeling human enough to go out, but if I did go out I was getting messed up to take these voices away, my insecurities and my anxiety telling me shit about myself. Feeling alone and like nobody really gets it unless they could see through my eyes. The things we struggle with can make us feel less human sometimes and I want people to know that I’m there with them and I feel you, but we’ll be okay.”
She dives deeper into her personal troubles with mental illness on “Would I,” a candid introspective on her own experiences and insecurities. By pairing the acoustically charged track with a desolate dreamscape, the video captures the difficulties of growing up in a world of chaos and trauma.
“I’ve always been open,” Maggie shares. “But, as time goes by, I’ve felt the need to talk about [her struggles] more. I’ve been through some tough times and I’ve found it really helpful to release those feelings through music, so I’m going with it.”
While much has changed for Maggie since she made her start, she’s continued to uphold the same genuineness and grit that has caught the eyes of tastemakers at the likes of Billboard, Complex, NYLON, Entertainment Weekly and PAPER Magazine, who named her one of 100 women revolutionizing pop.
On Maggie’s highly awaited track, “Friends Go,” she trades her acoustic guitar for a heavier resonance, leaving her under the same umbrella as Karen O and St. Vincent. On the lead single off her first full body of music, she allows her gift of composing relatable melodies to take full force as she reflects upon the emotional disconnect and lack of interpersonal connection created by the internet. With the ability to craft an equally modern and nostalgic track, Maggie is proving herself the voice of a generation, one undeniable bop at a time.